1937
From looms to lanes
Toyota Motor Co. is founded out of a loom manufacturer. The first engine follows in 1934, the first car in 1936.
GR Sports / Coupé — 2026
Supra
382 hp. Rear-wheel drive. The last of a kind, still built to be driven hard.
01 / 03
The Lineup
GAZOO Racing
Raced
first.
Every GR model is homologated from competition. The Yaris was built backwards from a rally stage — shortened shell, triple-cylinder turbo, all-wheel drive — then made legal for the road.
Watch the GR films1.6L
Turbo three-cylinder
GR-Four
Variable all-wheel drive
280 PS
GR Yaris output
Films
Electrified
The quiet
kind of fast.
Hybrid, plug-in hybrid and battery electric. Same obsession with efficiency that made the Prius a benchmark in 1997 — now under every body style in the range.
Explore bZ4X
Heritage
1951
Land Cruiser
A Jeep-chasing utility vehicle that outlived every rival — and every road it was meant for.
1966
Corolla
The car that put the world on wheels. More than 50 million built across twelve generations.
1986
Supra
The Celica gets a straight-six sibling with its own badge. A legend starts quietly.
1997
Prius
The first mass-produced hybrid. A decade later, a million of them are on the road.
2020
GR Yaris
Homologation special. Built to win rallies first, sold to the public second.
Kaizen — continuous improvement
Every detail earns its place.
The stitch line, the switch weighting, the way a door closes. Nothing is signed off until it survives a decade of use.
Our craftOwnership
Find your
Toyota.
Twelve models, hybrid and electric options, and a dealer network that covers every province. Enter your postal code to see what is closest.